巧克力新樂園
by Nadia Chung
A virtual community shares passion for customized Swiss chocolate.
在『我的瑞士巧克力』虛擬社群裡，
Since Switzerland began developing a mass market for this tasty confection in the 1800s, chocolate has become highly popular and easily available in a variety of flavors almost anywhere in the world. For people eager to express their individuality , however, store-bought chocolate might seem to lack fruits, nuts, a little spice, or even gold flakes.
打從 19 世紀，瑞士開始發展出巧克力的大眾消費市場後，
Sensing a growing appreciation of individualized goods, Swiss-born Internet start-up veterans, Sven Beichler and Christian Philippi, decided to tap into the niche market for high-qualitycustomized products. They were specifically aiming for something that would express their "Swissness" and put their Internet savvy to good use. Since Swiss cheese, knives, and watches were not easy to produce, they decided on chocolate and createdwww.mySwissChocolate.ch. This website allows customers to tailor chocolate bars according to their own tastes, with 200 million possible combinations using premium ingredients including curry powder, rose petals, and real gold flakes. One unusual concoction had white chocolate mixed with sea salt, jelly babies, and caraway. What the founders lacked in marketing resources, they made up for in the virtual community they created. The website is a unique online community where customers can earn points and vouchers exchangeable for real chocolate when they invite friends to join the club. "If you have enough friends, you can eat chocolate for free for the rest of your life," Beichler boasted.
出生於瑞士的網路創辦老手，
by Nadia Chung
A virtual community shares passion for customized Swiss chocolate.
在『我的瑞士巧克力』虛擬社群裡，
Since Switzerland began developing a mass market for this tasty confection in the 1800s, chocolate has become highly popular and easily available in a variety of flavors almost anywhere in the world. For people eager to express their individuality , however, store-bought chocolate might seem to lack fruits, nuts, a little spice, or even gold flakes.
打從 19 世紀，瑞士開始發展出巧克力的大眾消費市場後，
Sensing a growing appreciation of individualized goods, Swiss-born Internet start-up veterans, Sven Beichler and Christian Philippi, decided to tap into the niche market for high-qualitycustomized products. They were specifically aiming for something that would express their "Swissness" and put their Internet savvy to good use. Since Swiss cheese, knives, and watches were not easy to produce, they decided on chocolate and createdwww.mySwissChocolate.ch. This website allows customers to tailor chocolate bars according to their own tastes, with 200 million possible combinations using premium ingredients including curry powder, rose petals, and real gold flakes. One unusual concoction had white chocolate mixed with sea salt, jelly babies, and caraway. What the founders lacked in marketing resources, they made up for in the virtual community they created. The website is a unique online community where customers can earn points and vouchers exchangeable for real chocolate when they invite friends to join the club. "If you have enough friends, you can eat chocolate for free for the rest of your life," Beichler boasted.
出生於瑞士的網路創辦老手，
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